SEO & SEA Lead

Job description

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain, where most florists operate offline and have done for decades. bloomon creates seasonal collections using unusual stems to deliver unique flower arrangements on repeat. We always use field-fresh high-quality flowers straight from the grower and deliver to our customers through a high-tech and highly creative platform. Our e-commerce company launched in Amsterdam in 2014 and went from start-up to scale-up at hypersonic speed. We are already active in five countries: the Netherlands, Germany, Belgium, UK, and Denmark. Next step? to conquer Europe… and then the world. Our goal? To become the first global flower brand in the lifestyle segment, filling hearts and homes with happiness. One bouquet at a time.


Online Marketing at bloomon

As aspiring online marketing gurus, we target audiences across social media and other online channels and convince them to buy our beautiful flowers. We do this by being number nerds, maths whizzes, and Excel and Google Sheets pros. We team up with our design and brand colleagues to create effective campaigns that convert customers. It’s our role to work out the most powerful way of integrating campaigns across different channels. As adept problem-solvers, we thrive in our ‘Rubik’s Cube world’: a complex puzzle which changes every time we make a move. And, as we strive to boost business performance, we love to test, learn, and optimise in a department where art and science converge.


What will you do?

We are looking for an ambitious SEO & SEA expert to join our small but growing team at bloomon at our head office in Amsterdam. Reporting to the Head of Growth, this position will be largely focussed on developing and implementing our SEO & SEA strategy on desktop and mobile. Ultimately you will be responsible for increasing paid & organic site traffic and conversions for bloomon in all our active markets (5 and counting!). On top of this you will help to create and manage content on our websites, blogs and landing pages. As we don’t have a large content team you also will be expected to roll your sleeves up and produce relevant landing page content to improve our organic traffic. In addition the ideal candidate would have some experience of running affiliate or display marketing campaigns.

  • Manage paid search campaigns on Google & Bing for all bloomon markets;
  • Develop and implement the SEO strategy for all bloomon markets - including, but not limited to, keyword selection, on-page optimisation and link-building;
  • Optimising content for landing pages and blog pages;
  • Evaluate, plan and execute the product offering, traffic, landing page quality, content, design etc. when determining keywords and campaigns;
  • Report about monthly and quarterly performance targets (keyword rankings, organic site traffic, organic registrations/sales);
  • Communicate key insights and obstacles to the team and broader company;
  • Use analytical tools e.g. Google Analytics to help inform marketing strategy.

Requirements

What do we expect from you?

  • A minimum of 3 years of experience working on Paid Search on Google / Bing;
  • A minimum of 4 years of SEO experience (preferably for a digital B2C business);
  • Experience using Google Analytics;
  • Experience working towards specific performance targets;
  • Experience with Affiliate & Display Marketing campaigns would be a plus;

Above all, we want someone who…

  • Is highly analytical;
  • Is proactive;
  • Has a knack for problem solving;
  • Is adaptable to a fast changing environment, flexibility is key;
  • Can work off their own initiative.


Why bloomon?

Becoming part of bloomon means becoming a trendsetter. We make sure that we not only spread happiness amongst our customers, but also to our employees. We believe diversity creates uniqueness. Our diverse international team of highly talented people has different interests and hobbies and we support them all. Healthy lifestyle? Gym membership. Yoga? Sure, join our Thursday morning practice. Want to learn Dutch? Absolutely, we offer classes twice a week.

Additional bloomon benefits:

  • Daily fresh and healthy lunch prepared by our lovely restaurant neighbors
  • a BBQ-worthy rooftop terrace
  • Working in a young, flexible and entrepreneurial environment
  • Friday drinks and social events
  • And of course lots of beautiful fresh flowers!

We all love what we do – so if you like challenges, developing new skills, growing creatively and taking initiative, you’ll feel right at home as part of the bloomon family.